CHAMPIONS BJJ

Led the transition of Champions BJJ from a national franchise (Gracie Barra) to an independent, community-rooted brand. Developed a complete brand strategy—including industry positioning, audience personas, segmentation, messaging guidelines, and visual identity—to establish a distinct martial arts presence. Directed the website redesign with a focus on UX design principles, SEO optimization, and clear calls-to-action, creating five audience-specific landing pages tailored for conversion. Updated social media branding across Facebook and Instagram to align with the new identity and strengthen online engagement.